Snapchat Marketing & Management

Service Overview

Snapchat is one of the most powerful platforms for reaching Gen Z and Millennial audiences with authentic, full-screen experiences that demand attention. At Vision 2020 Group, our Snapchat Marketing services are built to drive fast-paced engagement, high-volume impressions, and tangible ROI through immersive, mobile-first campaigns.

We craft Snap Ads that are optimized for thumb-stopping impact—whether it’s to promote a new product, build brand awareness, generate app installs, or drive local foot traffic. With Snapchat’s robust ad targeting, AR filters, location-based placements, and native video experiences, we help brands tap into the unique culture of the platform to drive both top-of-funnel buzz and bottom-of-funnel conversions.

We blend creative with strategy to produce ads that are fast, fun, and fully optimized for Snapchat’s vertical-video ecosystem.

How We Make It Work

We start by identifying your goal—brand awareness, app installs, conversions, or lead generation—and build a campaign framework around Snapchat’s strongest ad formats:

• Snap Ads (Vertical Video)
  
  

• Story Ads (within the Discover feed)
  
  

• Collection Ads (with tappable product tiles)
  
  

• Dynamic Product Ads (auto-generated using your catalog)
  
  

• AR Lenses & Filters (interactive brand experiences)
  
  

Here’s our process:

Audience Research: We segment audiences by interests, behaviors, lookalikes, and real-world locations (like malls, gyms, universities, events).

Creative Development: Our team produces short-form vertical videos with rapid pacing, strong CTAs, and mobile-native storytelling. UGC-style content and short, punchy hooks tend to outperform polished studio videos—Snapchat loves authenticity.

Ad Setup & Targeting: We structure campaigns using goal-optimized bidding, dayparting, and geofencing where relevant (great for events or local offers).

Conversion Tracking: With Snapchat Pixel and event-based conversion tracking, we monitor performance in real time, including swipe-up rate, view-through conversions, and ROAS.

Optimization: We test everything—creatives, calls to action, placement formats, audience segments—and optimize weekly based on performance data.

Recent Results

One of our strongest Snapchat campaigns was for a streetwear eCommerce brand launching a limited-edition collection aimed at 16–25-year-olds.

Challenge:
They had previously relied on Instagram and TikTok for awareness, but launches were plateauing. Their creative didn’t quite translate to Snapchat, and swipe-up rates were poor. They needed more punch, more speed, and more conversion power.

What We Did:
We revamped their launch approach:

Creative Direction: We shot raw, hype-building teaser clips—fast transitions, model UGC, and product close-ups—with a countdown and exclusive drop alert.

Ad Campaign: We launched a Story Ad campaign and paired it with Snap Ads targeted at sneakerheads, fashion lovers, and hype culture keywords. We also layered in geo-targeted ads to major college cities.

AR Filter Launch: As a bonus, we created a branded try-on Lens for their limited-edition hoodie, which users could share with friends for a viral push.

The Outcome:

• Swipe-up rate hit 6.1% (Snapchat average: ~2.5%)
  
  

• Cost-per-swipe: $0.18, 30% below the brand’s usual CPA
  
  

• Conversion rate on mobile landing page: 9.8%
  
  

• Sold out in 48 hours, with Snapchat driving 44% of total sales
  
  

• AR Lens received 150K+ plays and shares in the first 72 hours
  
  

• Brand added 6,000+ followers organically just from the AR push and paid campaign synergy
  
  

The campaign turned Snapchat into a direct-revenue channel for the brand—not just a branding play—and they’ve since expanded their Snap budget by 3x for future drops.

نظرة عامة على الخدمة: تواصل مع جمهور أصغر سنًا وأكثر ديناميكية من خلال تسويق Snapchat في الرياض. بصفتنا وكالة إعلانات Snapchat الرائدة في المملكة العربية السعودية، فإننا ننشئ محتوى ممتعًا وتفاعليًا يتردد صداه لدى المستخدمين. تم تصميم حملاتنا الإعلانية على Snapchat لجذب الانتباه ودفع المشاركة وزيادة التحويلات في جميع أنحاء المملكة العربية السعودية.

كيف نجعلها تعمل: نطور إعلانات Snapchat الإبداعية والتفاعلية التي تتناسب بسلاسة مع خلاصات المستخدمين، مما يضمن معدلات مشاركة عالية. من خلال استخدام ميزات Snapchat الفريدة مثل المرشحات الجغرافية والعدسات والقصص، ننشئ حملات تبرز. يضمن فريقنا استهداف إعلانات Snapchat الخاصة بك بشكل فعال للجمهور المناسب في الرياض والمملكة العربية السعودية، مما يؤدي إلى نتائج ملموسة.

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